Bilibili (BILI), the most popular Chinese video platform, is under anxiety. Achieving profitability, the most fatal problem Bilibili is facing now, remains unsolved. The doubts of the secondary market about Bilibili are almost overwhelmed.
With the announcement of its Q3 financial results in 2021, the net loss of Bilibili reached 2.686 billion RMB, an increase of 144% year-on-year. Just three days after the release of its financial results, the stock price of Bilibili fell by more than 20%. For Bilibili, the lack of profit model is the real reason why investors starts to leave.
“In fact, Bilibili should have been profitable in 2020, so it would be too late if it cannot achieve profitability in 2022, indicating that its business model cannot be established.” A secondary market investor said.
There is not much time left for Bilibili to prove itself.